life in the boneyard

When you are planning for a trade show, it’s like planning a trip to a foreign country where they can speak a different language and there are lots of strange customs to plan for. Before your trip you would do as much read up as you could to prepare for your time there. But unlike a foreign land, trade shows come with a manual - The Exhibitor Manual. Most shows take a lot of time to put it all together to try and lay out the plan for you to navigate the territory safely. Yet a lot of exhibitors figure that if they have read one or two, they have read them all…not true! Although there are a lot of similar processes at a trade show, timelines can be different, as well as the premiums and extra charges. Rushing together your presence for a tradeshow can leave you frazzled and wrinkled. And that is not how you want to show up somewhere where you have little time to enjoy and make the most of. A well thought out trade show presence, complete with a proper packing job, will make it a...